Beautiful Yorkshire Dales picture by Flickr User Fields of View

Beautiful Yorkshire Dales picture by Flickr User Fields of View


Visit England has refused to give Welcome to Yorkshire any of the money set aside to boost British tourism, because it said Yorkshire is ‘not a destination’.

Welcome to Yorkshire, which supports tourism in the region as a whole, has complained to the Government over the decision, claiming that Cumbria, Northumberland and Cornwall have all benefited from the Regional Growth Fund, so Visit England’s reason does not stand up.

Welcome to Yorkshire said: “They’ve consistently told us that there won’t be money for Welcome to Yorkshire to support Yorkshire as a whole because we’re not a destination. Try telling that to the thousands of visitors who choose to holiday in Yorkshire every year, or the many tourism businesses who know how important the Yorkshire brand is in helping them to attract visitors.”

Before any proud Yorkshire folk get too irate about there being no funding at all, Visit England has allocated £500,000 each to York and Leeds to help with promotion. However, as anyone in the county will know, these two cities are not all it has to offer. Proof of this must be in the gold medal Welcome to Yorkshire won in the World Travel Awards earlier this year.

Welcome to Yorkshire claim it has boosted the visitor economy from £5.9bn to £7bn and created 4,000 jobs. It also claimed that last week, the former culture secretary Jeremy Hunt singled out the county as “an excellent holiday destination”.


What do you think to Visit England’s decision? Is it fair? Please post your comments below.

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