Posts Tagged holiday survey

Brits are creatures of habit

Returning to a previous holiday destination proves popular to a third or Brits, according to a new consumer survey.

33% of respondents to the TravelVision survey said that available information, or knowledge of a destination was the main reason that would prompt them into booking a holiday.

The survey, run in conjunction with the British Travel Awards, is the largest of its type and took place between July and September last year. It had a huge 479,830 responses to questions regarding travel plans for 2013.

Other responses showed that researching and also booking holidays online was a mainstay in consumer behaviour. The biggest influence on where people decided to go on holiday was through recommendation. The tradition of a two week summer holiday was less popular than previous years, with holiday makers preferring to split their time over the year with shorter vacations or weekend breaks.

The ‘grey’ and ’empty nester’ market was the most resilient in the current financial climate; with families and the new so-called ‘squeezed middle’ behaving more frugally regarding their holiday choices.


Do you return to the same area and holiday cottage? Please tell us your reasons why you like to return to a particular area or one of our holiday cottages in the comments box below. We’d love to hear your feedback.


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Rise in demand for wi-fi in holiday cottages as more parents work while on holiday

A rise in demand for wi-fi in holiday cottages comes as over two-thirds (69%) of parents work while on holiday, according to a new survey.

Despite the demand, 82% of respondents said they would rather not work while on holiday; however 71% believed it was necessary for their business, while 14% felt under pressure from their employer , and 6% were afraid of losing their jobs.

More than 500 people responded to the Tots to Travel survey, which focused on the work/life balance of parents with young children. Astonishingly, 1.7% of parents said they would only stop work for two hours on Christmas day, with 5% stating they would only take one day off. The numbers increase on holidays aside from Christmas, with 41% claiming to work five or more hours a week while on holiday, 68% take work calls during this period, and 78% check work emails.

Holiday company founder, Wendy Shand said the results amazed and disturbed her: “We have seen a trend in our business towards families going on holiday for shorter periods and at the same time an increasing demand for wi-fi. As business owners ourselves we appreciate that many parents feel the need to keep in touch with the office while on holiday but an astonishing 40% of respondents said they worked out of habit.

“As parents of young children I believe passionately that we all need to give ourselves a break, resist the temptation of the smartphone and ensure that even if only for one week we try to forget about work and spend time with our families.”

The need for an actual holiday from work is supported in a review by the British Psychological Society, published last year. It found that holidays had a small but significant effect on people’s well being.

However, not all respondents required wi-fi purely for work (only 9%), 71% wanted it for both work and pleasure, showing that it is not all work and no play. Although, having wi-fi available in a property did increase the likelihood of  a quarter of respondents working while on holiday, perhaps showing that access is too much of a temptation.


Do you work while on holiday? Would wi-fi in a holiday cottage encourage you to book, or put you off? Please post your comments below.

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