Big Ben picture by Flickr user tjuel

Big Ben picture by Flickr user tjuel

Sounds can evoke strong memories or associations, and VisitBritain is hoping to harness this power with it’s new sound-based ad campaign.

The £2.5 million TV and online ad campaign features the ‘sounds’ of Britain. These will include the pouring of a cup of tea, a black cap beeping and, of course, the chimes of Big Ben.

It’s been launched across key tourism markets: USA, Brazil, China, India, Gulf states, and throughout Europe.

The digital version will allow users to customise their own advert and itinerary set to the ‘sounds’ of Britain, and Rudimental’s song ‘Feel the Love’. They can also share the result with friends via Facebook and Twitter.

Joss Croft, marketing director at VisitBritain said: “We want to involve people in creating their own British experience – first online where they can become the director of their own bespoke tourism ad, and then in reality following their individual journey across Britain according to their own interests and inspirations.

“This ad is something a little bit different and we hope it conveys the humour and character of a modern, confident Britain.”

If you’re visiting the UK, make sure to include Holiday Cottages in your Great British holiday plan!