The UK is flavour of the month for Americans, it seems. According to research by TripAdvisor, visits by Americans to the UK are up 23% year-over-year.

Not only are they the largest inbound market to the UK, but they’re also showing as the largest increase in interest year-over-year, with Canadian visitors not far behind, with figures up 21%.

The most popular destinations for our visitors from across the Pond are London, Edinburgh, Yorkshire, the Scottish Highlands and Cornwall

TripAdvisor for Business VP marketing Alison Copus said: “In the year of the post-Olympics afterglow and a new royal baby to celebrate, it is clear that the UK’s place on the world stage is as strong as ever.

“Overall, interest in UK destinations is on the rise, and not just to the traditional holiday hotspots on the coast or in the capital – the UK’s inland countryside is thriving too, with Yorkshire and the Scottish Highlands both holding a place in the top five destinations.”

These figures are certainly promising, however they are in conflict with recent statistics from VisitBritain, which suggest that although the US is the biggest overseas market for the UK, visitor numbers are falling.