Hull picture by Flickr user Martin Greybeard

Hull picture by Flickr user Martin Greybeard

Hull has been named the 2017 UK City of Culture, beating off competition from Dundee, Swansea Bay and Leicester. 

Every four years the Government chooses a new destination to hold the title with the aim of developing tourism and boosting the economy of the area. Hull will take over the title from current City of Culture, Derry-Londonderry.

Hull council leader Stephen Brady said winning was “a real game-changer” and “It will give Hull a platform to tell the world what this great city has to offer, transform perceptions and accelerate our journey to make Hull a prime visitor destination.”

The city was praised by the judges for its campaign video which emphasised the city’s ‘golden rules’: “Don’t go thinking you’re something you’re not; don’t go thinking that you’re better than anybody else, or that anybody else is better than you, and don’t shout about it, get on with it.”

Best known as the home of poet Philip Larkin but also more recently in the press for its high levels of unemployment, Hull has already started planning an ambitious opening ceremony to kick-start this positive step in its future. The ceremony will involve 3,000 volunteers, a light show and the planting of thousands of trees.