There will be in-flight entertainment with a twist if you catch a Virgin Atlantic Little Red flight in the next couple of months. The twist being that the entertainment will be live throughout the flight!

No getting away from it, it’ll be a truly captive audience as the airline treats its passengers to a line up of stand-up comedy and music on flights between London, Manchester and Edinburgh.

Depending on your point of view, it will be a delightful or dreadful extra, as this month stand-up comics heading to the Edinburgh Fringe Festival test out their material at 30,000 feet. In September, music will dominate the line up with a series of acoustic gigs paying homage to the “rich music scenes” in Scotland and Manchester.

Virgin president Sir Richard Branson said: “We launched Virgin Atlantic Little Red to shake up domestic flying in the UK and this latest activity highlights why our customer service is second to none.

“In true Virgin Atlantic spirit we’re doing something a little different and providing our passengers with a line-up of gigs to ensure we offer a truly unforgettable flying experience on Little Red.”

Acts will be announced through the Virgin Atlantic Facebook and Twitter channels, but the exact flights they’ll be performing on will remain a secret until the day.