Returning to a previous holiday destination proves popular to a third or Brits, according to a new consumer survey.

33% of respondents to the TravelVision survey said that available information, or knowledge of a destination was the main reason that would prompt them into booking a holiday.

The survey, run in conjunction with the British Travel Awards, is the largest of its type and took place between July and September last year. It had a huge 479,830 responses to questions regarding travel plans for 2013.

Other responses showed that researching and also booking holidays online was a mainstay in consumer behaviour. The biggest influence on where people decided to go on holiday was through recommendation. The tradition of a two week summer holiday was less popular than previous years, with holiday makers preferring to split their time over the year with shorter vacations or weekend breaks.

The ‘grey’ and ’empty nester’ market was the most resilient in the current financial climate; with families and the new so-called ‘squeezed middle’ behaving more frugally regarding their holiday choices.

 

Do you return to the same area and holiday cottage? Please tell us your reasons why you like to return to a particular area or one of our holiday cottages in the comments box below. We’d love to hear your feedback.