Each year the UK typically welcomes 31 million visitors from across the world. Last year alone, these visitors went on to spend a total of £18 billion. Riding on the success of the London 2012 Olympic and Paralympic Games, VisitBritain has launched a consultation on inbound tourism with the aim of encouraging 40 million visitors by 2020 – a 3% increment year on year.

The strategy for growth includes working with the travel trade to ensure that Britain is appropriately packaged and sold to potential visitors. It also wants to ensure that visitors will find it easy to travel here by addressing the current aviation capacity and visas.

Reaching 40 million visitors would deliver an extra £8.7 billion in foreign exchange earnings at today’s prices, claims VisitBritain, adding that it would also support over 200,000 additional jobs.

Christopher Rodrigues, chairman of VisitBritain, said: “This summer has shown what the country can do when we are united in a common cause. The test now is whether we can maintain this to create wealth and jobs through a major tourism drive.

“This consultation with the industry, the public agencies and multiple Government departments that care about tourism and impact on its success has been designed to identify shared priorities and potential partnerships.”

The consultation runs until 9th November, responses can be made at britainstrategyconsultation@visitbritain.org