The Olympics are proving to be very popular among Brits, as 40% have already rearranged their holidays to fit around the event.

British Airways claims it has the results from a study which indicates that Britons have cancelled or postponed their holidays because of the Games. It says the study shows that 10% have delayed booking a holiday, and one in 10 have actually cancelled their holiday in order to watch the Games at home.

Results were even more astonishing in Northern Ireland, with 89% of those surveyed stating that they would change their holiday plans to watch the Games, followed by 45% in East Midlands and 39% in London.