Torchbearer and schoolchildren picture by Flickr user North Devon Council

Torchbearer and schoolchildren picture by Flickr user North Devon Council

 

What better time to really show off the UK than through the tour of the Olympic torch! VisitBritain is capitalising on this brilliant opportunity by using digital and social media to track the torch’s progress and promote the areas it visits.

Together with Olympic sponsor Samsung, Super Bloggers will join the relay truck on key dates of the journey. An interactive map has been developed to be included on VisitBritain and Love UK’s websites so visitors can ‘Follow the Torch’ as it travels the country.

Visitors using the map can explore the torch locations as it uses Google’s Street View technology to show detailed pictures which give a real feel of the place. Each day there will be new updates of where the torch has passed, together with tweets giving tourist information and facts.

Today the torch went from the city of Exeter, through to the beautifully picturesque Taunton in the South West of the country. It was a lovely sunny day for it by the look of the Instagram picture stream!

Follow the progress:

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