Congratulations are in order for our friends at Helpful Holidays! They came out on top in a Which? Travel magazine member survey of holiday cottage and villa booking companies, with four stars for value for money and five stars in customer service, ease of booking, range of properties, property information and website usability.

The panel of 2,678 Which? members who had booked a villa or holiday cottage in the past two years were asked to rate the companies they’d used.

Lorna Cowan, Editor of Which? Travel, said, “Nearly 3,000 members gave us feedback on cottage and villa booking companies – Helpful Holidays stood out, receiving an outstanding customer score overall, with members impressed by the excellent customer service and easy-to-use website.”

Mary Bowater said in a message to all subscribers to the Helpful Holidays newsletter: “We’re thrilled to receive this unbiased endorsement. Which? is the UK’s pre-eminent and most trustworthy barometer of consumer attitudes and opinions and we couldn’t be more delighted to get this feedback from them. The values of honesty, integrity and attention to detail that Helpful Holidays puts into practice every day are recognised and appreciated by customers in this report. Ultimately, trust is the currency that really counts and earning that of our customers has been the purpose of Helpful Holidays for the last 30 years.”