The Royal Wedding certainly was good for tourism as news comes that VisitBritain’s internet profile went through the roof in the lead up to the occasion, with its twitter feed entering the top 1% most influential users.

Its Facebook page ‘Love UK’ also almost doubled its fans in the five days leading up to the big day, from 255,000 to 1.3 million. The discussion started by its Twitter hashtag #VisitBritain and mentions of royal wedding articles on the VisitBritain super blog reached more than two million in 48 hours.

VisitBritain chief executive Sandie Dawe said: “Our strategy was to use the interest in this event – and the ensuing global media coverage – to showcase Britain and boost its appeal to visitors.

“Our history and pageantry and our ability to welcome and host a global party was seen by millions of prospective visitors around the world.

“This marks the start of our four-year marketing programme. With events such as the Queen’s Diamond Jubilee and the London 2012 Games in prospect, we want to take a message of warmth, fun and celebration to the world and send out an invitation to visit Britain.”