Easyjet has created a four-year marketing alliance with VisitBritain to encourage four million extra visitors to the UK and boost inbound tourism.

It seeks to capitalise on publicity the royal wedding, the Queen’s Diamond Jubilee and the 2012 Olympics will bring. It is hoped £2 billion in extra visitor spending revenue will be raised and 50,000 jobs across the country created.

The inbound markets of France, Germany, Italy, Spain and Switzerland will be the focus of the Easyjet deal which is worth £18 million in cash and marketing in kind.

Easyjet chief executive officer Carolyn McCall said: “Over 300 million Europeans live within a one hour drive of an Easyjet airport and this partnership will help Easyjet bring even more visitors to the UK.

“Operating Europe’s best network of flights makes it easy and affordable for people to fly to Britain and Easyjet is committed to positioning Britain as a top tourist destination and increasing visitor numbers.”

VisitBritain’s chief executive Sandy Dawe said: “We are delighted that Easyjet has signed up to be one of the founding partners of our marketing campaign. They offer a fantastic regional spread of routes and cover our core European markets making all parts of Britain accessible for our European visitors.

“We look forward to working with them to ensure that the opportunities we have in the years ahead are turned into growth for our tourism industry across Britain.”