The pier in its glory, photo by Flickr user drew_anywhereHastings Pier was devastated by fire last year and British Tourism Week has teamed up with Coast magazine to launch a campaign to raise funds to restore it.

The new campaign is calling for people to take part in a sponsored Great Pier Promenade to help return the Pier to its former state. The aim is for people to walk along as many British piers as possible over spring and summer to raise money towards restoration work.

The Great Pier Promenade starts on Saturday 12th March by Hastings Pier, during a Party on the Prom, including a market and performances by local poets, musicians and comedians. This campaign is also to coincide with VisitBritain’s Party on the Pier, a celebration of British piers during British Tourism Week..

Comic Jo Brand, who is in support of the campaign said: “Every seaside should have its pier, that symbol of fun, frivolity and, for me, many nights spent drunkenly dancing at its far end to the popular bands of the time. When I got chucked out of home at 17, I rented a bedsit overlooking Hastings Pier, so it featured in my landscape for a number of years. I’d hate to see it disappear forever.”