Last October, the government announced a 34% cut to VisitBritain‘s budget, now VisitBritain is to make 70 redundancies in response to the cut in areas of finance, HR, IT and communications. It also plans to reduce its presence from 35 markets to 21 market overseas, based in 24 key cities. These markets make for 80% of all inbound tourism.

Despite these cuts however, the organisation remains positive for the moment as events such as the royal wedding and the 2012 Olympic Games are predicted to bring in an extra £2 billion in extra visitor spending which in turn should create 50,000 new jobs.

Chief executive officer Sandie Dawe said: “This proposed new structure and focus reflects our priorities and is in line with our four-year funding settlement.

“Our goal is to maximise the tourism opportunities of hosting a raft of major iconic events over the next two years. We need to ensure that this clarity of focus is supported by the right structure and skills.

“I have every confidence in the professionalism and passion of my team to deliver on our ambitions and for our partners and the whole tourism industry”.