Alas, England has lost its bid to host the World Cup in 2018, losing to Russia. A disappointment for many, but very much so for the inbound tourist industry as it loses out on a large increase in visitor numbers and the potential for a large increase in earnings, however, all is not lost..

VisitBritain market director Laurence Bresh congratulated Russia and said: “We will remain a dream destination for international sports fans. Thanks to our annual calendar of world class sporting events, the plethora of international championships that we are set to host and our successful partnership with the English Premier League,” he said.

UKinbound chief executive Mary Rance focused on the huge amount of other events coming up which will also hugely benefit inbound tourism: “The Royal Wedding, the Queen’s Diamond Jubilee celebrations and of course the 2012 Olympic and Paralympic Games are just some of the events that will be taking place in the next 18 months. With other great sporting events such as this year’s Ryder Cup in Newport and the upcoming 2015 Rugby World Cup in England, the industry has the opportunity to gain from a significant rise in visitor numbers and in profiling the UK as one of the most exciting destinations for the coming few years.”

Perhaps with all these great events happening, it would’ve been just a bit too lucky to have won the bid for the World Cup 2018?