In a recent speech Prime Minister David Cameron promised to have a new tourism strategy in place by the end of the year. The aim of the strategy is to increase the amount of money raised by tourism, which is the third largest industry in Britain.

“Tourism presents a huge economic opportunity,” he said. “Not just bringing business to Britain but right across Britain driving new growth in the regions and helping to deliver the re-balancing of our national economy that is so desperately needed.”

Cameron added that a key part of the government’s strategy is to persuade Britons to spend more of their holiday budget in the UK.

“I want to see us in the top five destinations in the world,” Cameron continued. “But that means being much more competitive internationally. Take Chinese tourists, for example: we’re their 22nd most popular destination. But Germany is forecast to break into their top 10. Why can’t we?”

One of the most striking changes that could be put into place is putting Britain’s clocks forward one hour to align us with continental time. This move would give Britain lighter evenings and longer days, which many in the tourism industry are in favour of.

Chief executive officer Sandie Dawe of VisitBritain said: “We are delighted that the Prime Minister has declared so clearly that tourism is fundamental to the rebuilding and re-balancing of our economy.

“And we share his determination to use the coming decade to boost Britain’s international competitiveness in tourism and to take our industry to a whole new level.

“VisitBritain is already focusing on delivering on these ambitions to build the value of inbound tourism. Our activity contributes £1.1 billion to the economy and delivers £150 million directly to the Treasury each year in tax.”