One of our advertisers, Helpful Holidays have just generously donated over £60,000 to charities based in the West Country. During the VAT holiday, when VAT went down to 15%, Helpful Holidays didn’t take extra profit but instead saved the 2.5% cut in order to give to local charities.

The first four charities to benefit are the Devon Air Ambulance Trust, the Marine Conservation Society, Farms for City Children and the RNLI. ShelterBox, the Cornish based charity famous for its delivery of aid boxes, has already received a donation of £1,000 for its Haiti appeal; and many other regional and national charities will also receive donations throughout the year.

Helpful Holidays General Manager, Moray Bowater, said, “The VAT reduction made such a small difference to the cost of an individual holiday but we book over 17,000 holiday cottage breaks each year so we knew those small amounts would soon add up. It seemed a golden opportunity to raise some cash for the charities being hit hard by the recession.”

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