A survey for VisitEngland of 1,012 adults found that 95% of those who took a break in England this year say they are likely to return next year. While many 2009 visitors (80%) visited in 2008, one in five returned after at least a year’s gap.

This study suggests the return to the great English holiday is no ‘flash in the pan’, but a result of holiday attitudes shifting as UK residents shun outbound travel for the variety on offer on home soil, the tourism body claims. Factors such as the recession and unfavourable exchange rates overseas, as well as new accommodation options and attractions have fuelled the rise in domestic holidaymakers.

VisitEngland chief executive James Berresford said: “The research released today further confirms and highlights that the great England holiday is here to stay.”