Welcome to Yorkshire LogoYorkshire tourism agency Welcome to Yorkshire has named its new marketing director.

Marcus Falconer moves to the role from Go Ape who run the high-up adventure courses that can be found in many Forestry Commission woods in the UK. According to the company’s web site, there are now 22 Go Ape courses across the UK.

He was head of marketing at Go Ape for four years. During that time the Go Ape brand has grown massively.

Welcome to Yorkshire was set up as part of a recent rebranding of the Yorkshire Tourist Board. Its chief executive Gary Verity said: “We’re thrilled to welcome Marcus to the team. He’s arrived at an exciting time in the development of our national and international brand and will lead on a range of marketing initiatives including our award winning campaign ‘A long weekend in Yorkshire isn’t long enough’.”